Corporater Logo Design

admin — Wed, 04 Apr 2007 02:23:31 +0000

A corporate logo design is essential in today’s corporate world. If used effectively, it will be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.

Go for Professional Logo Designers You might save a few dollars doing your own logo or getting it done from the next door boy who knows the basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer’s impression about your company.

Though most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing. These days there are companies that offer excellent professional logos for nominal charges ( e.g., corporate logo design

Simplicity – Keep it Simple An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is the key to that. Think about the Nike logo, it’s simple and memorable—once you see the Swoosh, do you ever need to think twice about the company name?

Colors Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for the logo. If you don’t, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the fields of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your corporate stationeries as well.

Black and White version While emphasizing the colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.

Minimize Colors this is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.

Logo Format It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.

If you get a professional logo design firm to do your corporate logo and brief them about these basic tips (most of the knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.

Use your Logo: Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with the corporate logo much faster. With all these you are on your way to establish your brand. Take leaps with your new corporate logo.

Is Logo Design Magic?

admin — Sat, 25 Mar 2006 16:04:06 +0000

Title:

Is logo design magic?

It’s true and in fact it is a beautiful thing:

a good logo can seem magical.

Here is the plain truth about logo design: a good designer will spend tens of hours (or more) in developing a company logo. A respectable logo requires research, brainstorming and a great attention to craft. Design firms charge about $125 an hour for creative and freelancers charge around $75. People must begin to understand the value of good design and the work that it requires. Please go to http://www.logosarea.com to get your Logo designed.

It simply costs that much to run the business with good designers, competent support, decent facilities/equipment and come out of it with a fair profit.

If hiring a good design firm or freelancer is still too much for you to swallow here’s another option – go to a good book store and pick up a good logo book like: “Design Your Own Logo”. Though you might get it for $4.98 but how can one learn a skill that has taken others years of schooling and experience to grasp?

Unlike an icon or a button designed to go on your website, a logo is intended to be used on everything a company owns and produces for the next decade or so. It represents the company. It should be clear and simple but at the same time be rich with meaning. It should reference some aspect of the company though at times it may be too abstract for the viewer to immediately make the connection. Please go to http://www.logosarea.com to get your Logo designed

A good designer will begin by spending a significant amount of time researching the company, it’s industry and the competition. This will be followed by dozens upon dozens of pencil sketches. There’s nothing magic about it, the process takes a significant amount of time. In 1986 Paul Rand designed the logo for Steve Jobs Next Computers for $100,000 ( Playing by Mr. Rand’s Rules ). That means that he potentially spent 1000 hours in developing that logo.

Don’t get me wrong, the hours involved may seem long and tedious but a logo to me is by far one of the most enjoyable kind of projects to work on. Most designers go through their own variation of what I believe is basically the same process. It begins with research. Research is crucial — among other things it should involve learning about the company, finding out who their audience is, what the industry is like and what type of imagery might be appropriate for inspiration. Following the research I like to just let my brain spill — I do dozens of really bad pencil sketches, generating as many unique ideas as I can. When I feel that I’ve explored as many possibilities as I can bear I then select several of my sketches and I turn to the computer to rebuild and refine them. From those I then chose 2 or 3 that I like enough to spruce up and present to the client. These first concepts are designed in black and white only. I feel that this is important, it’s a kind of “lowest common denominator” insurance. Somewhere down the road nearly every company is forced to use a black and white version of their logo for something. If the design is first good in black and white then it can only get better with color (well that’s the theory anyhow). After this first presentation the client has to chose which of the 2-3 logos is working or showing promise for them. 2-3 rounds of refinement (add color) and edits follow. Please go to http://www.logosarea.com to get your Logo designed

Never limit your design options. Swooshes or any other visual devise should be explored and embraced — but only if and when they are used in a unique and meaningful way.

Designers need to step up and help clients better understand what good design is. Often working with a client means teaching them about craft, making it clear that your design decisions are based on knowledge and boldly expressing your opinion. Design is not magic. It is largely a demonstrable process that takes most designers many years to develop .

A logo is pretty crucial

Often it will be part of the first or only impression that someone might get of your company — on a business card for example. It will be present on almost every product, package, piece of company literature, and property a company may have. Your logo delivers a message to people — a poorly designed logo can speak volumes about the quality of your services or product. A bad logo can often mean that your potential customer is much less likely to take you seriously. A well researched and finely crafted logo on the other hand can have a very positive influence on how your audience perceives your company. The quality of the logo is not always proportionate to the quality of the company, product or service that it represents — but not everyone out there will know that. Please go to http://www.logosarea.com to get your Logo designed

So what are you going to opt for? A cheap, quick-fix short term logo? Or a relatively expensive, well-thought, attractive, log-lasting one? The ball is in your court.

LogoFOX - Logo Design services » Ecommerce

Corporater Logo Design

Is Logo Design Magic?