Consider a Slogan

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.

The best way to analyze slogans is to look at a few.

Slogan: "Be Seen, Be Sold" (Shareware Promotions)
Message behind slogan: Being found on the Internet is not easy. Use us to be found on the Internet."

Slogan: "This is your brain on drugs" (The Partnership for a Drug-free America)
Message behind slogan: Do you know what this stuff does to you? Taking drugs is stupid.

Slogan: "A diamond is forever" (DeBeers '1948)
Message behind slogan: Diamonds represent marriage, marriage should be forever. If you really want your marriage to last it should be sealed with a diamond.

Slogan: "This is your brain on drugs" (The Partnership for a Drug-free America)
Message behind slogan: Do you know what this stuff does to you? Taking drugs is stupid.

Effective slogans leave impressions in the minds of people who see or hear the slogans. Often slogans will have hidden meanings, or be a play on words. The goal of the slogan creator should be to create a memorable tagline that conveys a key benefit or differentiates the brand. Slogans will often help position the product or service in the marketplace. Slogans with just a few words can indicate superior value, excellence, or inspiration.